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Permission Marketing
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Permission Marketing

Author : Seth Godin
Narrated By : Seth Godin
Published By : Simon & Schuster
Duration : 2 hours
Type : Marketing
Our Price : $20.00 $10.95
Buy Now...
The man Business Week calls "the ultimate entrepreneur tor the information age" explains "Permission Marketing" — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.

Instead of annoying potential customers by interrupting their most coveted commodity—time—Permission Marketing offers consumers incentives to accept advertising voluntarily.
• Does every single marketing effort you create encourage a learning relationship with your customers? Does it invite customers to "raise their hands" and start communicating?
• Do you have a permission database? Do you track the number of people who have given you permission to communicate with them?
• If consumers gave you permission to talk to them, would you have anything to say? Have you developed a marketing curriculum to teach people about your products?
• Once people become customers, do you work to deepen your permission to communicate with those people?

In Permission Marketing, Godin demonstrates how marketers are already profiting from this key new approach in ail forms of media.
Nurturing Relationships To The Next Level
5
John Mignano from Melbourne - 10 Feb 2007
To date, I've read a bunch of key books on the subject of new effective communication, builiding and nurturing relationships, which is what every successful business should be doing...and this is without doubt a very useful and profitable guide for any one wanting to take their business to the next level.

 




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Have you always loved reading but sometimes find it hard to find the time? Theres nothing quite like curling up with a good book but many of us cant do that as much as wed like. We sacrifice this special time because we have so many other things to do each day. Its a common problem and its the reason why people on average are not reading as much as they once did. Audio books bring the story to life just as the storytellers of the past did. They allow you to experience the book in a whole new way; in the way the writer felt and heard it in their head. You can feel the emotion when you allow audio books to let the story come to life.