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Carrot Principle, The
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Carrot Principle, The

Written By : Adrian Gostick, Chester Elton
Performed By : Adrian Gostick, Chester Elton
Published By : Simon & Schuster
Length : 5 hours 30 minutes
Categories : Leadership
Strategy & Business Development
Price : $29.95 $17.95
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The Carrot Principle reveals the groundbreaking results of one of the most in-depth management studies ever undertaken, showing definitively that the most successful managers provide their employees with frequent and effective recognition. Drawing on case studies from leading companies including Disney, DHL, KPMG and Pepsi Bottling Group, bestselling authors Gostick and Elton show how the transformative power of purpose-based recognition produces astonishing results. And they show how great managers motivate employees to excel by offering constructive praise and meaningful rewards, and in doing so achieve higher:

•  Productivity
•  Engagement
•  Retention
•  Customer satisfaction

This exceptional program, sure to become a modern-day classic, presents the simple steps to becoming a Carrot Principle manager and to building a recognition culture in your organization. Following these simple steps will make you a high performance leader and take your team to a new level of achievement.

"Gostick and Elton are the undisputed thought leaders in employee motivation and recognition. In The Carrot Principle, they not only provide the statistical proof that recognition will drive business results, but show how great organizations are using these tools to inspire performance." - John Mullen, Global Chief Executive Officer, DHL Express

New York  Times bestselling author Adrian Gostick is the leader of O.C. Tanner Company's recognition training and publishing practice.   His books The 24-carrot Manager and A Carrot a Day are sold in more than fifty countries around the world.

Chester Elton is co-author of the bestselling Carrot books, a popular lecturer on motivation,  and an influential voice in global workplace trends. He is O.C. Tanner's lead recognition   consultant and researcher and works with  numerousFortune100 clients                                               


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Have you always loved reading but sometimes find it hard to find the time? Thereís nothing quite like curling up with a good book but many of us canít do that as much as weíd like. We sacrifice this special time because we have so many other things to do each day. Itís a common problem and itís the reason why people on average are not reading as much as they once did. Audio books bring the story to life just as the storytellers of the past did. They allow you to experience the book in a whole new way; in the way the writer felt and heard it in their head. You can feel the emotion when you allow audio books to let the story come to life.