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New York Times: Growing & Managing a Business
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New York Times: Growing & Managing a Business

Written By : Kathleen R. Allen
Performed By : Eric Conger
Published By : Listen & Live
Length : 2 hours
Categories : Strategy & Business Development
Price : $16.95 $11.00
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Learn the 25 keys in managing the growth of a business, including identifying your company's competitive advantage, implementing a total quality strategy, hiring a professional management team and creating a visionary growth-oriented corporate culture.

Growing & Managing a Business is part of The New York Times Pocket MBA Series is, a 12-volume reference tool for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principles of specific areas of business expertise.

The 12-volume series includes:

Kathleen R. Allen, Ph.D., is a Professor of Entrepreneurship at the Marshall School of Business of the University of Southern California. She has written two widely adopted books on entrepreneurship and is a frequent contributor to Inc. magazine, The New York Times, The Los Angeles Times, and the Los Angeles Business Journal. Dr. Allen is the cofounder and Executive Vice President/CFO of Gentech Corporation, a technology-based manufacturing company.

Eric Conger has appeared on television's Another World and Loving, and on stage at over a dozen regional theatres. He has voiced over 4,000 corporate and documentary programs, and narrated over 50 audiobooks. He lives in Wechawken, New Jersey.

 




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Have you always loved reading but sometimes find it hard to find the time? Theres nothing quite like curling up with a good book but many of us cant do that as much as wed like. We sacrifice this special time because we have so many other things to do each day. Its a common problem and its the reason why people on average are not reading as much as they once did. Audio books bring the story to life just as the storytellers of the past did. They allow you to experience the book in a whole new way; in the way the writer felt and heard it in their head. You can feel the emotion when you allow audio books to let the story come to life.