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What Clients Love
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What Clients Love

Written By : Harry Beckwith
Performed By : Harry Beckwith
Published By : Hachette Audio
Length : 3 hours
Categories : Marketing
Strategy & Business Development
Price : $18.98 $13.49
Buy Now...

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd - and sell anything to anyone.

From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to:

-Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd.
-Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home.
-Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person on the street. Marketers, écoutez!
-Dress Julia Roberts. Why one scene from Pretty Woman can teach you more about service than a full year of study at a top school.

What Client's Love will help you get focused, stay focused, and follow the essential rules to success - by doing the little things right and the big things even better.

 




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Have you always loved reading but sometimes find it hard to find the time? Thereís nothing quite like curling up with a good book but many of us canít do that as much as weíd like. We sacrifice this special time because we have so many other things to do each day. Itís a common problem and itís the reason why people on average are not reading as much as they once did. Audio books bring the story to life just as the storytellers of the past did. They allow you to experience the book in a whole new way; in the way the writer felt and heard it in their head. You can feel the emotion when you allow audio books to let the story come to life.